Lab66 was created to work at the point where strategy turns into execution.
Why Lab66 exists
Across companies, ventures, and investment environments, there is no shortage of ideas, plans, or ambition. The gap is in building the systems that allow those things to become real and progress to happen.
Lab66 exists to close that gap.
It operates as a studio, embedding inside businesses, working across strategy, execution, and capital, and focusing on the decisions and systems that determine whether progress actually happens.
Alongside this, Lab66 builds.
Lab66 works on ventures, operating models, and ecosystems in areas where new approaches are being created, and where traditional structures no longer apply.
Matt Sutton
Founder & Lead Consultant
Matt has built, scaled, sold, and integrated multiple digital and technology ventures across regional and global markets, holding full P&L responsibility while reporting directly to founders and boards.
Across his career, he has overseen more than $500 million in revenue and led businesses through successful exits, managing the full post-acquisition integration process.
He has both taken businesses from inception through scale, as well as built and led multi-disciplinary teams of hundreds across complex, multi-national organisations.
He is a highly strategic and hands on business leader as well as an entrepreneur, advisor, investor and public speaker.
He has run commercial teams for CBS in China, bought and sold an ad-tech business, launched Twitter’s advertising operations across Asia, entered more than 25 global markets, brought multiple technology platforms to market, and established strategic partnerships with companies including Facebook and Google.
He has held C-suite and senior leadership roles within publicly listed technology companies and major telecommunications groups.
Through Lab66, he operates alongside founders, operators, and leadership teams as they build, grow, and evolve - bringing strategy, execution, and capital support together to deliver outcomes that make the world work better.
Over the past decade, Matt has worked across every major global market, often spending more than 250 days a year on the ground with fast-growing scale-ups, established enterprises, and investment-backed businesses.
He brings a deep global network and has advised and partnered with hundreds of businesses, brands, and agencies across digital, technology, and commercial growth.
Matt is a graduate of the London School of Economics and serves as an Entrepreneur in Residence at INSEAD.
Lab66 operates with a hand-picked group of advisors, operators and specialists, deployed as needed to bring additional expertise and execution capability to specific projects and initiatives.
Sander J. Loigom
AI & Automation
An operator and builder who turns business requirements into working systems: AI agents, integrations, and automations.
Adrian Watkins
Commercial Operations
25 years of global experience building and managing commercial operations that deliver sustainable, profitable growth.
Dominic Brough
Business transformation
25 years experience at leading consulting firms, advising on business transformation and mergers & acquisitions.
Nick Fawbert
Organisational capability
35 years experience developing high performance industry leading teams with blue chip global brands like the BBC, Yahoo and CBS.
Phil Romans
Revenue Generation
35 years executive leadership experience, focused on go-to-market strategy for FMCG, technology, and luxury goods.
Lab66 works alongside selected companies, founders, ventures and communities where it can make the greatest difference and help build meaningful progress.
Businesses
We work with businesses at moments of growth, transition, or scale.
Brands
We work with brands where product, experience, and communication must align.
Founders
We work directly with founding teams from early stage through scale.
Investment Community
We work with investors and venture capital firms across digital and technology sectors.
Consultancies
We partner with consultancies where additional execution capability is required.