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  • Growth.
  • Consultancy.
  • Capital.

Lab66, an operating studio

Lab66 is an operating studio
working alongside founders, leadership teams, and the investment community.

We turn strategy into execution.

Our work spans advisory, embedded consultancy, and capital.

Everything we do
is focused on outcomes.

Progress is not announced. It is built.

Studioby Lab66

This is where progress gets built.

We work inside businesses as they build, grow, and evolve, aligning strategy, execution, and capital to deliver outcomes that matter.

The system behind progress

Seven domains that shape how companies move forward

  1. Strategy

    • Business planning
    • Market positioning
    • Operating priorities
    • Expansion decisions
    • Pivots
  2. Product

    • Product strategy
    • Product design
    • User experience
    • Go-to-market
    • Product launch and expansion
  3. Technology

    • Platforms
    • Systems architecture
    • Integrations
    • SaaS
    • Infrastructure
  4. Operations

    • Execution cadence
    • Process
    • Delivery models
    • Operating rhythm
    • Scaling infrastructure
  5. People

    • Leadership
    • Org design
    • Hiring
    • Culture
    • Development
  6. Growth

    • Sales
    • Marketing
    • Customer acquisition
    • Revenue enablement
    • Expansion
  7. Capital

    • Fundraising
    • M&A
    • Investor relations
    • Partnerships
    • Network orchestration

Matt Sutton

Founder & Lead Consultant

Built, scaled, operated and integrated public and private businesses across most major markets globally, with experience spanning inception, large scale and successful exits.

Matt Sutton, founder of Lab66

What people say

Matt combines strategic thinking with exceptional execution, consistently building and scaling businesses while earning the trust of boards, teams and investors.
Ben LeggFormer COO, Google Europe | CEO & Board Advisor